The Routledge Companion to Consumer Behavior
The key to marketing is understanding and satisfying consumer needs, thus a knowledge of consumer behavior is essential to any organization dealing with customers, users, or clients. This book promises to be a contemporary classic. It brings together an international set of scholars, many of whom are household names, to examine the diverse approaches to consumer behavior topics. The editors employ a micro to macro structure, dividing each topic into three parts: one reflecting foundational work, one focused on emerging trends, and one covering practical applications. Each part examines the relationship between consumer behaviour and motivatio…
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Produktdetails
Weitere Autoren: Lowrey, Tina M. (Hrsg.)
- ISBN: 978-1-315-52691-1
- EAN: 9781315526911
- Produktnummer: 24244772
- Verlag: Taylor & Francis Ltd.
- Sprache: Englisch
- Erscheinungsjahr: 2017
- Seitenangabe: 564 S.
- Plattform: EPUB
- Masse: 4'880 KB
- Abbildungen: 33 schwarz-weiße Abbildungen, 7 schwarz-weiße Fotos, 26 schwarz-weiße Zeichnungen, 10 schwarz-weiße Tabellen
Über den Autor
Michael R. Solomon is Professor of Marketing at Saint Joseph's University, USA. Tina M. Lowrey is Professor of Marketing at HEC Paris, France.
3 weitere Werke von Michael R. (Hrsg.) Solomon:
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