Gordon Foxall
Context and Cognition in Consumer Psychology
How Perception and Emotion Guide Action
Ebook (PDF Format)
Context and Cognition in Consumer Psychology is concerned with the psychological explanation of consumer choice. It pays particular attention to the roles of perception and emotion in accounting for consumers' actions and their interaction with the desires and beliefs in terms of which consumer choice is frequently analyzed. In this engaging book, Gordon Foxall extends and elaborates his theory of consumer action, based on the philosophical strategy of Intentional Behaviorism. In doing so, he introduces the concept of contingency-representation to explore the ways in which consumers mentally represent the consequences of past decisions and th…
Mehr
Beschreibung
Context and Cognition in Consumer Psychology is concerned with the psychological explanation of consumer choice. It pays particular attention to the roles of perception and emotion in accounting for consumers' actions and their interaction with the desires and beliefs in terms of which consumer choice is frequently analyzed. In this engaging book, Gordon Foxall extends and elaborates his theory of consumer action, based on the philosophical strategy of Intentional Behaviorism. In doing so, he introduces the concept of contingency-representation to explore the ways in which consumers mentally represent the consequences of past decisions and the likely outcomes of present consumption. The emphasis is on action rather than behavior and the manner in which the intentional consumer-situation, as the immediate precursor of consumer choice, can be reconstructed in order to explain consumer actions in the absence of the environmental stimuli required by behaviorist psychology. The result is a novel reaffirmation of the role of cognition in the determination of consumer choice. Besides the concept of contingency-representation which the author introduces, the analysis draws upon psychoanalytic concepts, theories of cognitive structure and processing, and the philosophy of perception to generate a stimulating synthesis for consumer research. The book will be of interest to students and researchers in consumer behavior and economic psychology and to all who seek a deeper interdisciplinary understanding of the contextual and cognitive interactions that guide choice in the market place.
CHF 49.00
Preise inkl. MwSt. und Versandkosten (Portofrei ab CHF 40.00)
Versandkostenfrei
Produktdetails
- ISBN: 978-1-317-67739-0
- EAN: 9781317677390
- Produktnummer: 24969621
- Verlag: Taylor & Francis Ltd.
- Sprache: Englisch
- Erscheinungsjahr: 2017
- Seitenangabe: 190 S.
- Plattform: PDF
- Masse: 18'718 KB
- Abbildungen: 6 schwarz-weiße Tabellen
Über den Autor
Gordon Foxall is Distinguished Research Professor at Cardiff University. A Fellow of the Academy of Social Science, the British Psychological Society, and the British Academy of Management, he has published over 30 books and 300 papers on consumer behavior, economic psychology, and marketing theory. His principal research interests are in psychological aspects of consumption and the philosophy of economic behavior.
45 weitere Werke von Gordon Foxall:
How Perception and Emotion Guide Action
Ebook (PDF Format)
CHF 88.50
How Perception and Emotion Guide Action
Ebook (EPUB Format)
CHF 54.15
How Perception and Emotion Guide Action
Ebook (PDF Format)
CHF 54.15
How Perception and Emotion Guide Action
Ebook (EPUB Format)
CHF 49.00
How Perception and Emotion Guide Action
Ebook (PDF Format)
CHF 49.00
How Perception and Emotion Guide Action
Ebook (EPUB Format)
CHF 49.00
How Perception and Emotion Guide Action
Ebook (PDF Format)
CHF 50.95
How Perception and Emotion Guide Action
Ebook (EPUB Format)
CHF 49.00
How Perception and Emotion Guide Action
Ebook (PDF Format)
CHF 153.50
How Perception and Emotion Guide Action
Ebook (EPUB Format)
CHF 49.65
How Perception and Emotion Guide Action
Ebook (PDF Format)
CHF 49.00
How Perception and Emotion Guide Action
Ebook (PDF Format)
CHF 49.00
How Perception and Emotion Guide Action
Ebook (EPUB Format)
CHF 51.60
Bewertungen
0 von 0 Bewertungen
Anmelden
Keine Bewertungen gefunden. Seien Sie der Erste und teilen Sie Ihre Erkenntnisse mit anderen.