The Product-Led Organization
Drive Growth By Putting Product at the Center of Your Customer Experience
Praise for The product-led organization Todd pairs deep insights from years building software with rich stories from modern tech companies to serve up a playbook for anyone creating software in a digital-first world. The Product-Led Organization goes beyond product management best practices to spotlight a new way of doing business, where entire organizations coalesce around the product to provide the best experience for their customers. -NIR EYAL, bestselling author of Hooked and Indistractable In a world of infinite options, what your customers care about most is achieving their desired outcomes and having a good experience while doing it.…
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Produktdetails
- ISBN: 978-1-119-66091-0
- EAN: 9781119660910
- Produktnummer: 34620791
- Verlag: Wiley
- Sprache: Englisch
- Erscheinungsjahr: 2020
- Seitenangabe: 272 S.
- Plattform: PDF
- Masse: 3'050 KB
Über den Autor
TODD OLSON is CEO and co-founder of Pendo, a platform that accelerates and deepens product adoption for companies everywhere. He has raised over $200 million in venture capital, counts over 1,500 customers, and employs 450 people in six offices around the world.
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