The Customer Loyalty Solution
Database marketing pioneer Hughes combines current research with case studies from leading companies such as FedEx, StrideRite, and Cingular to reveal how marketers can benchmark market-proven programs to successfully track customer activity, build enduring loyalty programs, and treat customer communication as a profit center. 20 illustrations.
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Produktdetails
- ISBN: 978-0-07-158960-4
- EAN: 9780071589604
- Produktnummer: 3676886
- Verlag: Mcgraw Hill Book Co
- Sprache: Englisch
- Erscheinungsjahr: 2003
- Seitenangabe: 388 S.
- Masse: H22.9 cm x B15.2 cm x D2.0 cm 517 g
- Gewicht: 517
3 weitere Werke von Arthur Middleton Hughes:
Strategic Database Marketing 4e: The Masterplan for Starting and Managing a Profitable, Customer-Based Marketing Program
Ebook (EPUB Format)
CHF 139.30
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