Deconstructing Public Relations
Public Relations Criticism
This volume provides a critical look at public relations practice, utilizing case studies from public relations, advertising, and marketing to illustrate the deconstruction and analysis of public relations campaigns. Author Thomas J. Mickey uses a cultural studies approach and demonstrates how it can be used as a critical theory for public relations practice, offering real-world examples to support his argument. Through the interpretive act of deconstruction, this book serves to challenge the myth of public relations as an objective &quote;science,&quote; allowing the social importance of public relations to be redefined and encourag…
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Produktdetails
- ISBN: 978-1-135-65220-3
- EAN: 9781135652203
- Produktnummer: 14832199
- Verlag: Taylor & Francis Ltd.
- Sprache: Englisch
- Erscheinungsjahr: 2003
- Seitenangabe: 176 S.
- Plattform: EPUB
- Masse: 349 KB
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