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Dave Evans

Social Media Marketing

An Hour a Day

Ebook (PDF Format)

Create an Integrated, Successful Social Media Strategy A Step-by-Step Guide Using the proven An Hour a Day methodology, the exciting new edition of this industry bestseller helps marketers build winning social media programs with the latest platforms, tools, and technologies. You'll find solid advice and practical tips, learn the latest tactics for Facebook and Twitter, get up to speed on mobile marketing, find great techniques for adding location-based services to your current social media efforts, get current with the latest listening and analytics platforms, and much more. This practical guide demystifies the process, dispels the myths, an… Mehr

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Produktdetails


Weitere Autoren: Bratton, Susan (Vorb.)
  • ISBN: 978-1-118-22767-1
  • EAN: 9781118227671
  • Produktnummer: 13914654
  • Verlag: Wiley
  • Sprache: Englisch
  • Erscheinungsjahr: 2012
  • Seitenangabe: 432 S.
  • Plattform: PDF
  • Masse: 13'411 KB
  • Auflage: 2. Aufl.

Über den Autor


About the Author Dave Evans is a VP of social strategy at Social Dynamx, a software firm delivering a scalable social media platform for customer care. Dave has been involved with social media programs for clients including Intel, Dell, Pepsi, the Dallas/Fort Worth and Bangalore International Airports, and others. He serves on the advisory boards for social technology startups including Friend2Friend and Netbase. He is also a ClickZ columnist and frequent keynote presenter, and has served on the advisory board for ad:tech and the Measurement and Metrics Council for the Word of Mouth Marketing Association. www.sybex.com www.sybex.com/go/socialmediahour

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