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David Meerman Scott

Fanocracy

Turning Fans Into Customers and Customers Into Fans

Ebook (EPUB Format)

A Wall Street Journal bestsellerFrom the author of New Rules of Marketing & PR, a bold guide to converting customer passion into marketing power. How do some brands attract word-of-mouth buzz and radical devotion around products as everyday as car insurance, b2b software, and underwear? They embody the most powerful marketing force in the world: die-hard fans. In this essential book, leading business growth strategist David Meerman Scott and fandom expert Reiko Scott explore the neuroscience of fandom and interview young entrepreneurs, veteran business owners, startup founders, nonprofits, and companies big and small to pinpoint whi… Mehr

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Produktdetails


Weitere Autoren: Scott, Reiko
  • ISBN: 978-0-593-08401-4
  • EAN: 9780593084014
  • Produktnummer: 30862788
  • Verlag: Penguin Publishing Group
  • Sprache: Englisch
  • Erscheinungsjahr: 2020
  • Seitenangabe: 304 S.
  • Plattform: EPUB
  • Masse: 2'095 KB

Über den Autor


David Meerman Scott is an internationally acclaimed business strategist, entrepreneur, advisor to emerging companies, and public speaker. He is the author of ten previous books, including The New Rules of Marketing & PR (now in its 6th edition and in 29 languages) and Marketing Lessons from the Grateful Dead. In his spare time he surfs and travels around the world for great live music. Reiko Scott earned a neuroscience degree from Columbia University and is now a medical student at Boston University. In her spare time she writes and publishes fanfiction based on her favorite fantasy worlds and loves to cosplay at Comic Con.

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