Nigel Jackson

A Practical Guide to Event Promotion

Ebook (PDF Format)

This Practical Guide to Event Promotion offers the reader a short and succinct overview of the range of marketing communication materials from print to social marketing that can be used to promote an event successfully to the correct target markets. It includes invaluable advice on how to identify the type of communication tools most applicable to the type of event that is being promoted and its target market; how to effectively use and implement these; useful tips on things to avoid; as well as suggested time frames to use before, during and after the event. Examples of best practice and insights from events marketers are integrated througho… Mehr

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Produktdetails

Weitere Autoren: Angliss, Katie

ISBN: 978-1-317-42665-3
EAN: 9781317426653
Produktnummer: 31722121
Verlag: Taylor & Francis Ltd.
Sprache: Englisch
Erscheinungsjahr: 2017
Seitenangabe: 242 S.
Plattform: PDF
Masse: 2'400 KB
Abbildungen: Follows Promoting and Marketing Events 9780415667326, 21 schwarz-weiße Abbildungen, 5 schwarz-weiße Fotos, 16 schwarz-weiße Zeichnungen, 21 schwarz-weiße Tabellen

Über den Autor

Nigel Jackson is Reader in Persuasion and Communication at the Plymouth School of Tourism & Hospitality, Plymouth University, UK. He has published over 30 peer-reviewed journal articles and the textbook Promoting and Marketing Events (2013). His research specialises in political communication and persuasion. Katie Angliss is a Lecturer in Events Management at the Plymouth School of Tourism & Hospitality, Plymouth University, UK. Her research interest is in how organisations use events to enhance their corporate reputation. Prior to this Katie worked in corporate PR.