The Silver Market Phenomenon
Marketing and Innovation in the Aging Society
The current shift in demographics - aging and shrinking populations - in many countries around the world presents a major challenge to companies and societies alike. One particularly essential implication is the emergence and constant growth of the so-called graying market or silver market, the market segment more or less broadly defined as those people aged 50 and older. Increasing in number and share of the total population while at the same time being relatively well-off, this market segment can be seen as very attractive and promising, although still very underdeveloped in terms of product and service offerings. This book offers a thoroug…
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Produktdetails
Weitere Autoren: Herstatt, Cornelius (Hrsg.)
- ISBN: 978-3-642-14337-3
- EAN: 9783642143373
- Produktnummer: 7733278
- Verlag: Springer-Verlag GmbH
- Sprache: Englisch
- Erscheinungsjahr: 2010
- Seitenangabe: 463 S.
- Masse: H24.1 cm x B16.0 cm x D3.2 cm 910 g
- Auflage: 2nd Edition
- Gewicht: 910
3 weitere Werke von Florian (Hrsg.) Kohlbacher:
The Silver Market Phenomenon
Marketing and Innovation in the Aging Society
Marketing and Innovation in the Aging Society
Ebook (PDF Format)
CHF 71.00
The Silver Market Phenomenon
Marketing and Innovation in the Aging Society
Marketing and Innovation in the Aging Society
Ebook (PDF Format)
CHF 86.00
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