Christine Daymon

Qualitative Research Methods in Public Relations and Marketing Communications

Ebook (PDF Format)

The second edition of this highly accessible, core textbook continues to offer students a practical guide to the process of planning, undertaking and writing about qualitative research in public relations and marketing communications. Through clear explanations and illustrations, the book encourages undergraduate and master level students to engage with the main approaches and techniques for conducting critical, reflective investigations. This new edition:Identifies the skills and strategies needed to conduct authentic, trustworthy researchHighlights specific analytical techniques associated within the main research approachesProvides new se… Mehr

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Produktdetails

Weitere Autoren: Holloway, Immy

ISBN: 978-1-136-93503-9
EAN: 9781136935039
Produktnummer: 18393355
Verlag: Taylor & Francis Ltd.
Sprache: Englisch
Erscheinungsjahr: 2010
Seitenangabe: 416 S.
Plattform: PDF
Masse: 4'422 KB
Auflage: 2. Auflage
Abbildungen: 8 schwarz-weiße Abbildungen, 8 schwarz-weiße Tabellen

Über den Autor

Dr Christine Daymon is an Associate Professor in the School of Media, Communication and Culture at Murdoch University in Western Australia, where she is Academic Chair for postgraduate courses in Communication and Media Management. An active researcher, her interests centre on communication in organizations, gendered issues in public relations, and cross-cultural learning. Professor Immy Holloway is based at Bournemouth University, UK at the Centre for Qualitative Research, where she teaches research and supervises research students. She has written numerous books on qualitative research, some of which have been translated into several languages.