Enterprise Marketing Management

This is truly the ideal companion book to The End of Marketing as We Know It. It is the 'playbook' that allows business leaders to begin transforming their Marketing function and accelerating to realize business results by applying my principles in a systematic and logical way. This systematic and logical way has a new name: Enterprise Marketing Management.-from the Foreword by Sergio ZymanThis is a must-read, especially for senior marketers who want and deserve a seat at the table. It speaks to a key issue of marketing relevancy and provides some new thinking on how to integrate marketing in an organization or enterprise and, in doing so, increase its role and importance in delivering business results.-Dennis DunlapChief Executive Officer, American Marketing AssociationFinally, a marketing book with guts. . . . Sutton and Klein demystify the so-called 'art' of marketing and even chart the course beyond the traditional marketing mix, all in pursuit of higher sales.-Deborah Wahl MeyerCorporate Manager, Marketing Communications, ToyotaThis is the closest thing to a CMO's handbook . . . it should be a mandatory read for all marketing executives from up-and-comers to the most senior leaders.-Jerry NoonanConsultant, Spencer StuartThere's been a lot of money wasted on technology in the hopes of improving sales and marketing. If business executives and technology providers could have read Sutton and Klein's Enterprise Marketing Management first, the outcome would be different.-Joe LiemandtCEO, Trilogy