Michel (Hrsg.) Desbordes

The Global Sport Economy

Contemporary Issues

Ebook (EPUB Format)

This book examines the global sports ecosystem through three of its central pillars: Sport marketing, sports equipment manufacture and sales, and sport governance and organization. By focusing on these three themes, the book presents a nuanced and multi-faceted view of how the global sports economy works and what its main strategic challenges and opportunities are. Offering a balance between theory and practice, and adopting an international perspective with case studies and examples from the Americas, Europe and Asia, the book addresses key issues such as corporate social responsibility, the impact of culture on international sport business,… Mehr

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Produktdetails

Weitere Autoren: Aymar, Pascal (Hrsg.) / Hautbois, Christopher (Hrsg.)

ISBN: 978-0-429-61973-1
EAN: 9780429619731
Produktnummer: 31317471
Verlag: Taylor & Francis Ltd.
Sprache: Englisch
Erscheinungsjahr: 2019
Seitenangabe: 338 S.
Plattform: EPUB
Masse: 5'897 KB
Auflage: 1. Auflage
Abbildungen: 17 schwarz-weiße Abbildungen, 5 schwarz-weiße Fotos, 12 schwarz-weiße Zeichnungen, 58 schwarz-weiße Tabellen

Über den Autor

Michel Desbordes is Professor in Sports Marketing at the University of Paris-Saclay, France. As a Media Consultant, he is regularly consulted by BFM, France Télévisions, Europe 1, Le Monde and L'Équipe to discuss matters of sports business. He is also the Chief Editor of the International Journal of Sports Marketing and Sponsorship.Pascal Aymar is Managing Director of his own consultancy company, Twins Coaching and Consulting, providing strategic advice to companies in the sporting goods industry at an international level. He is also Development Director for INSEEC, a French Management School, Vice-President of the Outdoor Sports Valley, and a non-executive Board Member of several sports companies in Europe.Christopher Hautbois is Associate Professor at Université Paris-Saclay, France, where he oversees a master program in sport management. He is a specialist in sport and city branding as well as sports federations.