Advertising, the Media and Globalisation
A World in Motion
This book offers a critical, empirically-grounded and contemporary account of how advertisers and agencies are dealing with a volatile mediascape throughout the world, taking a region-by-region approach.It provides a clear, systematic, and synoptic analysis of the dynamic relationship between media, advertisers, and agencies in the age of globalization, and in an era of transition from 'mass' to 'social' media. Advertising attracts much public criticism for the commercialization of culture and its apparent impact on social and personal life. This book outlines and assesses the issues involved, with regard to how they are manifested in differe…
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Produktdetails
- ISBN: 978-1-136-50098-5
- EAN: 9781136500985
- Produktnummer: 13890305
- Verlag: Taylor & Francis Ltd.
- Sprache: Englisch
- Erscheinungsjahr: 2012
- Seitenangabe: 168 S.
- Plattform: PDF
- Masse: 5'469 KB
- Abbildungen: 9 schwarz-weiße Tabellen
Über den Autor
John Sinclair is an Honorary Professorial Fellow in the Australian Centre at the University of Melbourne. He has become internationally acknowledged over the last twenty-five years for his research on the globalisation of media industries. This has been published in the leading journals of the field, as well as various books, notably Images Incorporated: Advertising as Industry and Ideology (1987); New Patterns in Global Television: Peripheral Vision (1996, edited, with Stuart Cunningham and Liz Jacka); Latin American Television: A Global View (1999); and Contemporary World Television (2004, edited, with Graeme Turner).
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A World in Motion
A World in Motion
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