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Ronald D. Smith

Becoming a Public Relations Writer

Strategic Writing for Emerging and Established Media

Ebook (PDF Format)

The sixth edition of Becoming a Public Relations Writer continues its place as an essential guide to the writing process for public relations practice. Smith provides comprehensive examples, guidelines and exercises that allow students to both learn the fundamentals of public relations writing and practice their writing skills. Ethical and legal issues are woven throughout the text, which covers public relations writing formats for both journalistic and organizational media. This new edition updates and expands its coverage of writing for digital and social media-including blogs, websites and wikis, as well as social networking (Facebook), mi… Mehr

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Produktdetails


  • ISBN: 978-1-00-051769-9
  • EAN: 9781000517699
  • Produktnummer: 31318748
  • Verlag: Taylor & Francis Ltd.
  • Sprache: Englisch
  • Erscheinungsjahr: 2019
  • Seitenangabe: 506 S.
  • Plattform: PDF
  • Masse: 9'529 KB
  • Auflage: 6. Auflage

Über den Autor


Ronald D. Smith, APR, is Professor Emeritus of Public Communication at SUNY Buffalo State, USA, where he formerly served as Chair of the Communication Department and Associate Dean of the School of Arts and Humanities. He is an accredited member of the Public Relations Society of America. Ron has written two other textbooks, Strategic Planning for Public Relations and (as co-author) MediaWriting, as well as an introductory book Public Relations: The Basics.

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