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Scott M. Davis

The Shift

The Transformation of Today's Marketers into Tomorrow's Growth Leaders

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Praise for The ShiftMore than ever, the role of marketing has to be to drive profitable growth by unlocking customer insights. The Shift provides inspiring examples of how leading marketers are getting it done.-Cammie Dunaway, executive vice president of sales and marketing, Nintendo of AmericaAt Zappos.com we've always approached business in our own unique way. The Shift outlines many principles we holistically embrace. Kudos to Scott Davis for putting together such a great resource!-Tony Hsieh, CEO, Zappos.comThe Shift is a great 'how-to book' for Visionary Marketers who want to stand out, help their company succeed by moving toward true ac… Mehr

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Produktdetails


Weitere Autoren: Kotler, Philip
  • ISBN: 978-0-470-38838-9
  • EAN: 9780470388389
  • Produktnummer: 19360211
  • Verlag: Wiley
  • Sprache: Englisch
  • Erscheinungsjahr: 2009
  • Seitenangabe: 272 S.
  • Masse: H23.1 cm x B16.4 cm x D2.5 cm 459 g
  • Gewicht: 459

Über den Autor


Scott M. Davis is a senior partner at Prophet, was an adjunct professor at the Kellogg Graduate School of Management at Northwestern University, and has guest lectured at many top MBA programs, including Harvard, NYU, Columbia, and the University of Chicago. He has worked with top executives at companies such as GE, Johnson & Johnson, IBM, Best Buy, Sara Lee, and Boeing. He is frequently cited in publications such as The Wall Street Journal, Reuters, USA Today, BusinessWeek, Advertising Age, Brandweek, Marketing News, Management Review, Inc. Magazine, and Crain's. He is the author of Brand Asset Management and coauthor of Building the Brand-Driven Business.

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