Sports and City Marketing in European Cities
In our increasingly global and commercial world, where once sport would only have been seen by a few thousand on the terraces it is now watched by many millions via satellite. This mass global audience is invited not only to watch the sporting event, but also to visit? the city where it takes place. Such events may help promote the host city as a tourist destination and business location. City governors are becoming increasingly aware of the possibilities of using sport as an instrument of reaching objectives of urban management. This engaging book investigates the state of the art? of sports and city marketing in five European cities: Ro…
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Produktdetails
Weitere Autoren: Braun, Erik
- ISBN: 978-1-351-89846-1
- EAN: 9781351898461
- Produktnummer: 22636763
- Verlag: Taylor & Francis Ltd.
- Sprache: Englisch
- Erscheinungsjahr: 2017
- Seitenangabe: 134 S.
- Plattform: PDF
- Masse: 6'078 KB
Über den Autor
Leo van den Berg is Professor of Regional Economics and Urban Development at the Erasmus University Rotterdam, The Netherlands. He is also Director of the European Institute for Comparative Urban Research (EURICUR) Erik Braun is senior researcher at the Department of Regional, Port and Transport Economics, Erasmus University, Rotterdam, The Netherlands. He is a staff member of EURICUR Alexander H.J. Otgaar is PhD student at the Department of Regional, Port and Transport Economics of Erasmus University, Rotterdam, The Netherlands. He is also staff member of EURICUR
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