Tourism and Social Marketing
Social Marketing is the utilisation of marketing principles and methods to encourage individual and organisational behaviour change for the public good. Traditionally the domain of government it is increasingly also utilised by non-government and non-profit organisations and other institutions of civil society as a non-regulatory means to achieve policy and public good goals. At a time when concerns over tourism's contribution to undesirable environmental, economic and social change is greater than ever, social marketing strategies are important for encouraging more appropriate and desirable behaviours by tourists and the tourism industry.Tou…
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Produktdetails
- ISBN: 978-1-136-98928-5
- EAN: 9781136989285
- Produktnummer: 17022600
- Verlag: Taylor & Francis Ltd.
- Sprache: Englisch
- Erscheinungsjahr: 2014
- Seitenangabe: 312 S.
- Plattform: PDF
- Masse: 2'258 KB
- Abbildungen: 40 schwarz-weiße Abbildungen, 13 schwarz-weiße Fotos, 27 schwarz-weiße Zeichnungen, 26 schwarz-weiße Tabellen
Über den Autor
C. Michael Hall is a Professor of Marketing at the University of Canterbury, New Zealand. He has longstanding teaching, publication and research interests in tourism, regional development and social/green marketing with particular emphasis on issues of place branding and marketing as well as conservation and environmental change, event management and marketing, and the use of tourism as an economic development and conservation mechanism. He is the author and editor of over 40 books as well as over 250 journal articles and book chapters and has been active in a number of international research and business associations.
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