Joseph B. Pine

Do You Want to Keep Your Customers Forever?

Ebook (EPUB Format)

This classic article shows how to make mass customization and efficient and personal marketing work by putting the producer and consumer in a learning relationship. Over time, this ongoing relationship allows your company to meet a customer's changing needs over time. Furthermore, as your company develops learning relationships with its customers, it should be able to retain their business virtually forever. Since 1922, Harvard Business Review has been a leading source of breakthrough management ideas-many of which still speak to and influence us today. The Harvard Business Review Classics series now offers readers the opportunity to make the… Mehr

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Produktdetails

Weitere Autoren: Peppers, Don / Rogers, Martha

ISBN: 978-1-63369-142-1
EAN: 9781633691421
Produktnummer: 22278308
Verlag: Harvard Business Review Press
Sprache: Englisch
Erscheinungsjahr: 2010
Seitenangabe: 96 S.
Plattform: EPUB
Masse: 598 KB

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