Do You Want to Keep Your Customers Forever?
This classic article shows how to make mass customization and efficient and personal marketing work by putting the producer and consumer in a learning relationship. Over time, this ongoing relationship allows your company to meet a customer's changing needs over time. Furthermore, as your company develops learning relationships with its customers, it should be able to retain their business virtually forever. Since 1922, Harvard Business Review has been a leading source of breakthrough management ideas-many of which still speak to and influence us today. The Harvard Business Review Classics series now offers readers the opportunity to make the…
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Produktdetails
Weitere Autoren: Peppers, Don / Rogers, Martha
- ISBN: 978-1-63369-142-1
- EAN: 9781633691421
- Produktnummer: 22278308
- Verlag: Harvard Business Review Press
- Sprache: Englisch
- Erscheinungsjahr: 2010
- Seitenangabe: 96 S.
- Plattform: EPUB
- Masse: 598 KB
Über den Autor
Pine, Joseph B.; Peppers, Don; Rogers, Martha
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