Moderating Focus Groups: A Practical Guide for Group Facilitation
Designed specifically for the needs of the focus group moderator, this comprehensive guide covers everything from pre-session participant recruitment to post-session reporting. In addition, the author includes a wealth of advanced and new techniques, such as those for managing group dynamics, energizing a tired group, projective techniques, personaility association and position fixing. Extremely practical and well-written, the book includes chapter summaries and a helpful glossary.
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Produktdetails
- ISBN: 978-0-7619-2043-4
- EAN: 9780761920434
- Produktnummer: 1389232
- Verlag: Sage Pubn
- Sprache: Englisch
- Erscheinungsjahr: 1999
- Seitenangabe: 264 S.
- Masse: H23.4 cm x B15.2 cm x D1.9 cm 463 g
- Gewicht: 463
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