Burning the Ships
Transforming Your Company's Culture Through Intellectual Property Strategy
Now in paperback, the inside story of the greatesttransformation of Microsoft since it became a multinationalcompanyMarshall Phelps's remarkable eyewitness story offers lessons forany executive struggling with today's innovation and intellectualproperty challenges. Burning the Ships offers Phelps'sdramatic behind-the-scenes account of how he overcame internalresistance and got Microsoft to open up channels of collaborationwith other firms.* Discover the never-before-told details of Microsoft's secrettwo-year negotiations with Red Hat and Novell that led to theworld's first intellectual property peace treaty and technicalcollaboration with the…
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Produktdetails
Weitere Autoren: Kline, David
- ISBN: 978-0-470-49408-0
- EAN: 9780470494080
- Produktnummer: 13955115
- Verlag: John Wiley & Sons
- Sprache: Englisch
- Erscheinungsjahr: 2009
- Seitenangabe: 208 S.
- Plattform: PDF
- Masse: 1'828 KB
- Auflage: 1. Auflage
Über den Autor
Marshall Phelps is Microsoft's corporate Vice President for Intellectual Property Policy and Strategy and is responsible for setting the global intellectual property strategies and policies for the company. He also works with governments, other companies in the technology industry, and outside institutions to broaden awareness of intellectual property issues. Phelps joined Microsoft in June 2003 after a twenty-eight-year career at IBM Corp., where he served as vice president for intellectual property and licensing and built its world-leading $2-billion-a-year licensing program. Phelps is an executive in residence at Duke University's Fuqua School of Business and was elected to the initial class of the Intellectual Property Hall of Fame in 2006. He may be reached at mphelps@microsoft.com. David Kline is a journalist, author, and intellectual property consultant who has earned acclaim for his unique ability to demystify complex IP issues and explain them in a clear and relevant manner to a broad business audience. His bestselling 2000 book, Rembrandts in the Attic from Harvard Business School Press, is considered a seminal work in the field of intellectual property strategy within corporate America. As a journalist, Kline has covered some of the world's most critical wars, famines, and other crises for the New York Times, Christian Science Monitor, NBC and CBS News, the Atlantic, Rolling Stone, Wired, and other major media. He may be reached at dkline@well.com.
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