CIM Coursebook 08/09 Marketing Management in Practice
Offers companions to the Chartered Institute of Marketing (CIM) professional marketing qualifications. This title includes chapters that feature case studies, study tips and activities to test your learning and understanding. It offers online materials that support students and tutors at various stages.
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Produktdetails
Weitere Autoren: Williams, John (PhD, Department of Psychological Sciences, Purdue University)
- ISBN: 978-0-7506-8963-2
- EAN: 9780750689632
- Produktnummer: 7291733
- Verlag: Taylor & Francis Ltd
- Sprache: Englisch
- Erscheinungsjahr: 2008
- Seitenangabe: 316 S.
- Masse: H24.5 cm x B18.9 cm x D2.1 cm 780 g
- Gewicht: 780
- Sonstiges: Professional & Vocational
Über den Autor
John Williams has taught leadership and management in a number of universities and undertaken a variety of research and consultancy projects with a diverse range of clients in the public and private sectors. His teaching and examining experience spans the range from Advanced Certificate and Diploma to Doctoral level In the course of his career he has worked in several countries in North America and Europe.
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