Evangelos Christou

Social Media in Travel, Tourism and Hospitality

Theory, Practice and Cases

Ebook (EPUB Format)

Social media is fundamentally changing the way travellers and tourists search, find, read and trust, as well as collaboratively produce information about tourism suppliers and tourism destinations. Presenting cutting-edge theory, research and case studies investigating Web 2.0 applications and tools that transform the role and behaviour of the new generation of travellers, this book also examines the ways in which tourism organisations reengineer and implement their business models and operations, such as new service development, marketing, networking and knowledge management. Written by an international group of researchers widely known for… Mehr

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Produktdetails

Weitere Autoren: Sigala, Marianna (Hrsg.)

ISBN: 978-1-317-05379-8
EAN: 9781317053798
Produktnummer: 20173593
Verlag: Taylor & Francis Ltd.
Sprache: Englisch
Erscheinungsjahr: 2016
Seitenangabe: 338 S.
Plattform: EPUB
Masse: 4'018 KB

Über den Autor

Marianna Sigala, Assistant professor, University of the Aegean, Greece, Evangelos Christou, Professor, Alexander TEI of Thessaloniki, Greece and Ulrike Gretzel, Associate Professor, University of Wollongong, Australia