Greener Marketing
Can Marketing become Planet Positive and Purposeful? This book brings the complex and fast-evolving subject of sustainable marketing bang up to date. It covers topics ranging from climate strikes and plant-based brands, to sustainable design and the ubiquitous brand purpose campaign. The book aims to equip marketers to take sustainability to heart and help sustainable brands to market themselves better. Despite the many challenges, this is a hopeful book, full of heroic case studies and helpful how to's. John's Green Marketing Manifesto was an instant classic in 2007. This book is a worthy sequel covering many essential sustainability and pu…
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Produktdetails
- ISBN: 978-1-119-68910-2
- EAN: 9781119689102
- Produktnummer: 34393264
- Verlag: Wiley
- Sprache: Englisch
- Erscheinungsjahr: 2020
- Seitenangabe: 272 S.
- Plattform: PDF
- Masse: 2'385 KB
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