Jugaad Innovation
Think Frugal, Be Flexible, Generate Breakthrough Growth
Praise for Jugaad Innovation Jugaad Innovation goes farther than conventional business books that chart consumer growth in Brazil, Russia, India, and China. It explains how emerging economies are pioneering the art of 'frugal engineering,' then provides practical tips on how Western companies-from tech startups to multinational industrial corporations-can likewise do more with less. A provocative and entertaining read for 21st century business leaders. -Carlos Ghosn, CEO, Renault-Nissan The authors have it right: highly structured innovation processes can't deliver all the breakthroughs required by today's 'speed of business.' What's called f…
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Produktdetails
Weitere Autoren: Radjou, Navi / Prabhu, Jaideep / Roberts, Kevin (Vorb.)
- ISBN: 978-1-118-28600-5
- EAN: 9781118286005
- Produktnummer: 13893336
- Verlag: Wiley
- Sprache: Englisch
- Erscheinungsjahr: 2012
- Seitenangabe: 288 S.
- Plattform: PDF
- Masse: 1'829 KB
Über den Autor
Navi Radjou is an independent innovation and leadership consultant based in Palo Alto, California, and a fellow at Judge Business School, University of Cambridge. Jaideep Prabhu is Jawaharlal Nehru professor of Indian business and enterprise and director of the Centre for India & Global Business at Judge Business School, University of Cambridge. Simone Ahuja is the founder of Blood Orange, a marketing and strategy consultancy with content production capabilities headquartered in Minneapolis and Mumbai. For more information, case studies, and tools, visit JugaadInnovation.com.
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