Markus Wohlfeil

Celebrity Fans and Their Consumer Behaviour

Autoethnographic Insights into the Life of a Fan

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Produktdetails

ISBN: 978-0-367-66714-6
EAN: 9780367667146
Produktnummer: 34461722
Verlag: Taylor and Francis
Sprache: Englisch
Erscheinungsjahr: 2020
Seitenangabe: 216 S.
Masse: H23.4 cm x B15.6 cm
Abbildungen: Farb., s/w. Abb.

Über den Autor

Markus Wohlfeil is a Lecturer in Marketing in the Marketingand Retail Division at the University of Stirling, UK. Previously, he has also been a Lecturer in Marketing at theUniversity College Cork and the University of East Anglia, UK. As a self-confessed film buff and devoted fan, his research interests are in the fields of celebrity fandom, the experiential consumption of films, film marketing and the film industry in general.