Why She Buys
The New Strategy for Reaching the World's Most Powerful Consumers
If the consumer economy had a sex, it would be female.If the business world had a sex, it would be male. And therein lies the pickle.Women are the engine of the global economy, driving 80 percent of consumer spending in the United States alone. They hold the purse strings, and when they've got a tight grip on them as they do now, companies must be shrewder than ever to win them over. Just when executives have mastered becoming technology literate, they find there's another skill they need: becoming female literate. This isn't always easy. Gender is the most powerful determinant of how a person views the world and everything in it. It's stro…
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Produktdetails
- ISBN: 978-0-307-45040-1
- EAN: 9780307450401
- Produktnummer: 15727211
- Verlag: Crown
- Sprache: Englisch
- Erscheinungsjahr: 2009
- Seitenangabe: 320 S.
- Plattform: EPUB
- Masse: 2'973 KB
Über den Autor
BRIDGET BRENNAN is the CEO of Female Factor. She has pioneered marketing and sales strategies that appeal to women and has worked with major companies to put them into practice. Throughout her award-winning career, Brennan has worked for clients such as Whirlpool, Johnson & Johnson, Colgate-Palmolive, Pizza Hut, and United Airlines. She is a popular speaker who has lectured at Northwestern University's Kellogg School of Management. She lives in Chicago.
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