The Economist Guide to Intellectual Property
What it is, How to protect it, How to exploit it
IP accounts for an estimated $5trn of GDP in the US alone. It covers patents, trademarks, domain names, copyrights, designs and trade secrets. Unsurprisingly, companies zealously guard their own ideas and challenge the IP of others. Damages arising from infringements have fostered a sizeable claims industry. But IP law is complex, and the business, financial and legal issues around it are difficult to navigate. Court decisions and interpretation of IP laws can be unpredictable, and can dramatically change the fortunes of businesses that rely on their IP - as demonstrated in the pharmaceutical industry's battle with generic drugs.This comprehe…
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Produktdetails
- ISBN: 978-1-84765-662-9
- EAN: 9781847656629
- Produktnummer: 17892067
- Verlag: Profile
- Sprache: Englisch
- Erscheinungsjahr: 2015
- Plattform: EPUB
- Masse: 994 KB
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Stephen Johnson
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