The low-cost airline Ryanair
A critical evaluation of the Ryanair phenomenon and its future prospects with taking the European airline industry into consideration
Essay from the year 2006 in the subject Business economics - Offline Marketing and Online Marketing, grade: B+, Cardiff University (University), 29 entries in the bibliography, language: English, abstract: Just a few years ago Ryanair was a tiny, impoverished Irish airline trying unsuccessfully to compete with Aer Lingus using a handful of elderly turboprop planes. In 2003 its share price is so high the company is worth more than British Airways, and with the unlikely business model of selling seats for as little as 99 Pence for the privilege of flying to airports perhaps fifty miles outside the cities they purport to serve, Ryanair has becom…
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Produktdetails
- ISBN: 978-3-638-50152-1
- EAN: 9783638501521
- Produktnummer: 13016170
- Verlag: Grin Verlag
- Sprache: Englisch
- Erscheinungsjahr: 2006
- Seitenangabe: 18 S.
- Plattform: EPUB
- Masse: 725 KB
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