Entry Barriers and Market Entry Decisions
A Guide for Marketing Executives
Discussing market entry barriers in both domestic and international markets, as well as strategies for overcoming them, this book aims to help marketeers make more informed market entry decisions.
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Produktdetails
Weitere Autoren: Stahl, Michael J.
- ISBN: 978-0-89930-547-9
- EAN: 9780899305479
- Produktnummer: 1699330
- Verlag: Praeger
- Sprache: Englisch
- Erscheinungsjahr: 1991
- Seitenangabe: 224 S.
- Masse: H24.0 cm x B16.1 cm x D1.6 cm 507 g
- Abbildungen: HC gerader Rücken kaschiert
- Gewicht: 507
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