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Englisch
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Keith Ward

Marketing Finance

Buch

Stresses the pivotal relationship between finance and strategy in the marketing process, and demonstrates the techniques and calculations that are necessary to formulate a comprehensive plan. This work also concentrates on how financial input in marketing can create shareholder value.

CHF 57.90

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Produktdetails

  • ISBN: 978-0-7506-5770-9
  • EAN: 9780750657709
  • Produktnummer: 8384377
  • Verlag: Taylor & Francis Ltd
  • Sprache: Englisch
  • Erscheinungsjahr: 2003
  • Seitenangabe: 368 S.
  • Masse: H15.7 cm x B23.3 cm x D2.3 cm 556 g
  • Gewicht: 556
  • Sonstiges: Tertiary Education (US: College)

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