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David S. Evans

Invisible Engines

How Software Platforms Drive Innovation and Transform Industries

Ebook (EPUB Format)

Harnessing the power of software platforms: what executives and entrepreneurs must know about how to use this technology to transform industries and how to develop the strategies that will create value and drive profits.Software platforms are the invisible engines that have created, touched, or transformed nearly every major industry for the past quarter century. They power everything from mobile phones and automobile navigation systems to search engines and web portals. They have been the source of enormous value to consumers and helped some entrepreneurs build great fortunes. And they are likely to drive change that will dwarf the business… Mehr

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Produktdetails


Weitere Autoren: Hagiu, Andrei / Schmalensee, Richard
  • ISBN: 978-0-262-26264-4
  • EAN: 9780262262644
  • Produktnummer: 27874943
  • Verlag: MIT Press
  • Sprache: Englisch
  • Erscheinungsjahr: 2008
  • Seitenangabe: 408 S.
  • Plattform: EPUB
  • Masse: 1'393 KB
  • Abbildungen: 20

Über den Autor


David S. Evans is Managing Director of the Global Competition Policy Practice at LECG LLC and part of Market Platform Dynamics, a management consulting firm that focuses on strategic analysis and product design for platform-based firms.Richard L. Schmalensee is John C. Head III Dean and Professor of Management and Economics at the MIT Sloan School of Management. He is co-editor of Management: Inventing and Delivering Its Future (MIT Press, 2003).

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