Nonprofit Marketing and Fundraising
A Research Overview
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Produktdetails
- ISBN: 978-0-367-67017-7
- EAN: 9780367670177
- Produktnummer: 34462264
- Verlag: Taylor and Francis
- Sprache: Englisch
- Erscheinungsjahr: 2020
- Seitenangabe: 136 S.
- Masse: H21.6 cm x B13.8 cm
- Abbildungen: Farb., s/w. Abb.
Über den Autor
Dr Roger Bennett is a Professor of Marketing at Kingston Business School. His main research interests lie in the fields of nonprofit marketing and advertising. Roger is the author of many books and numerous journal articles in the fields of business management and marketing.
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