Cadbury's Purple Reign
The Story Behind Chocolate's Best-Loved Brand
Cadbury's Purple Reign for the first time tells the definitive story of Cadbury's rise from a Birmingham shop to become the 21st-century's pre-eminent chocolate brand. This no-holds-barred account details the rollercoaster ride of seismic market changes endured and ultimately triumphed over by Cadbury. The insights from Cadbury's journey will help any consumer business that aspires to build longevity for their brands. John Bradley has drawn on Bournville's unique historical archive to write a fascinating account of the building of the Cadbury brand. His perceptive analysis of the way in which the fortunes of the company were linked to the dev…
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Produktdetails
- ISBN: 978-0-470-75371-2
- EAN: 9780470753712
- Produktnummer: 13896030
- Verlag: Wiley
- Sprache: Englisch
- Erscheinungsjahr: 2008
- Seitenangabe: 352 S.
- Plattform: PDF
- Masse: 20'604 KB
Über den Autor
John Bradley brings a unique insider's perspective to the Cadbury brand, having spent 24 years working for Cadbury in a career encompassing Brand Management, Market Research, Sales, and running Cadbury World. Having moved from the UK to Canada in 1996, he left Cadbury in 2004 to pursue a new career in management training and writing. John contributes a regular column for Strategy magazine, giving a wry look at the Marketing and Advertising professions, and is a frequent speaker at industry conferences. he lives near Toronto with his wife, Audrey, and their daughter, Georgina. He can be reached at www.yknotsolutions.com.
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