V. Kumar

Customer Lifetime Value

The Path to Profitability

Buch

Customer Lifetime Value - The Path to Profitability reviews the CLV metric in particular. Approaches to computing CLV and the concept of customer equity are discussed in detail. Specifically, this monograph provides the methods of measuring CLV, the strategies for developing customer-centric strategies, the implementation of CLV strategies in a B2B and B2C setting, and the challenges faced by an organization in implementing a CLV-based framework. The author details the importance of CLV as a metric in a marketer's toolkit and how it is relevant to managing customers. Customer Lifetime Value - The Path to Profitability… Mehr

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Produktdetails

ISBN: 978-1-60198-156-1
EAN: 9781601981561
Produktnummer: 4012171
Verlag: Now Publishers Inc
Sprache: Englisch
Erscheinungsjahr: 2008
Seitenangabe: 112 S.
Masse: H23.4 cm x B15.6 cm x D0.6 cm 184 g
Abbildungen: Paperback
Gewicht: 184

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