Moral Markets
How Knowledge and Affluence Change Consumers and Products
Nothing affects modern society more than the decisions made in the marketplace, especially (but not only) the judgments of consumers. Stehr's designation of a new stage in modern societies with the term &quote;moral markets&quote; signals a further development in the social evolution of markets. Market theories still widely in use today emerged in a society that no longer exists. Consumers were hardly in evidence at all in early theories of the market. Today, growing affluence, greater knowledge, and high-speed communication among consumers builds into the marketplace notions of fairness, solidarity, environment, health, and political…
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V210:
Noch nicht erschienen, Januar 2021
Produktdetails
- ISBN: 978-1-317-25593-2
- EAN: 9781317255932
- Produktnummer: 19567932
- Verlag: Taylor & Francis Ltd.
- Sprache: Englisch
- Erscheinungsjahr: 2015
- Seitenangabe: 288 S.
- Plattform: PDF
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