David Kord Murray

Borrowing Brilliance

The Six Steps to Business Innovation by Building on the Ideas of Others

Buch

In a book poised to become the bible of innovation, a renowned creativity expert reveals the key to the creative process. Murray explains the origins and evolution of a business idea by showing readers how new ideas are merely the combinations of existing ideas.

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Produktdetails

ISBN: 978-1-59240-580-0
EAN: 9781592405800
Produktnummer: 19434327
Verlag: Random House N.Y.
Sprache: Englisch
Erscheinungsjahr: 2010
Seitenangabe: 304 S.

Über den Autor

David Kord Murray is a business consultant and author of the bestselling book Borrowing Brilliance: The Six Steps to Business Innovation by Building on the Ideas of Others. He has formerly worked in aerospace engineering, marketing, product development, and software programming, and now coaches companies on innovation and strategic planning.