China's Generation Y and Youth Culture
Essay from the year 2013 in the subject Orientalism / Sinology - Chinese / China, grade: A, Webster University, language: English, abstract: The post-1980 generation of Chinese or China's Generation Y can be characterized by a number of factors. One of the most significant factors that characterizes China's post-1980 generation that differs from previous generations is the strong materialistic attitude that has become apparent. One such example, as outlined by Yan (2006, pg. 255) is the dramatic embrace of McDonald's in China. This embrace of McDonald's and the slogan I'm lovin' it or jiu xihuan resonates this life aspiration to achieve insta…
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Produktdetails
- ISBN: 978-3-656-58348-6
- EAN: 9783656583486
- Produktnummer: 15854786
- Verlag: GRIN Verlag
- Sprache: Englisch
- Erscheinungsjahr: 2014
- Seitenangabe: 6 S.
- Plattform: PDF
- Masse: 411 KB
- Auflage: 1. Auflage
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