Infinite Value
Accelerating Profitable Growth Through Value-based Selling
Infinite Value argues that a value-based approach is the best way forward in order for a business to thrive and grow in the modern economy.Although a value-based business strategy provides stronger competitive advantage and long-term profits for both the supplier and the customer, few organisations manage to work in this way for sustained periods. This book offers a seven-pillar model to help organisations understand and implement the concepts of value-based selling.For any organisation, regardless of size, Infinite Value offers a unique perspective on proactive selling techniques and effective practices in client relationship management.
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Produktdetails
- ISBN: 978-1-4729-3529-8
- EAN: 9781472935298
- Produktnummer: 19999949
- Verlag: Bloomsbury
- Sprache: Englisch
- Erscheinungsjahr: 2017
- Seitenangabe: 344 S.
- Masse: H24.3 cm x B16.7 cm x D2.5 cm 654 g
- Gewicht: 654
Über den Autor
Mark Davies is MD of Segment Pulse Limited, a Visiting Fellow with Cranfield School of Management, and a Visiting Fellow with Aston Business School. Mark has an MBA and an MSc in Advanced Manufacturing Systems; he is a Chartered Engineer, Chartered Marketer and a Fellow of the Institute of Marketing.
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