Strategic Marketing Management (RLE Marketing)
This book considers marketing management within the overall corporate system of business policy-making, strategic planning and the implementation and control of effective plans. The information requirements of marketing management are highlighted and the marketing information system concept is developed within the framework of managerial information systems. In the chapters which deal with the elements of the marketing 'mix', the interrelated nature of these variables is emphasized. The book illustrates how the successful marketing manager can master each 'weapon' in the marketing 'armoury' and how (s)he can integrate those weapons to achieve…
Mehr
CHF 49.00
Preise inkl. MwSt. und Versandkosten (Portofrei ab CHF 40.00)
Versandkostenfrei
Produktdetails
- ISBN: 978-1-317-64700-3
- EAN: 9781317647003
- Produktnummer: 17044082
- Verlag: Taylor & Francis Ltd.
- Sprache: Englisch
- Erscheinungsjahr: 2014
- Seitenangabe: 290 S.
- Plattform: PDF
- Masse: 13'451 KB
Über den Autor
Multivolume collection by leading authors in the field
45 weitere Werke von Gordon Foxall:
Bewertungen
Anmelden