A Designer's Research Manual
Succeed in Design by Knowing Your Clients and What They Really Need
Doing research can make all the difference between a great design and a good design. By engaging in competitive intelligence, customer profiling, color and trend forecasting, etc., designers are able to bring something to the table that reflects a commercial value for the client beyond a well-crafted logo or brochure. Although scientific and analytical in nature, research is the basis of all good design work.A Designer's Research Manual provides a comprehensive manual for designers on what design research is, why it is necessary, how to do research, and how to apply it to design work.
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Produktdetails
Weitere Autoren: O'Grady, Ken
- ISBN: 978-1-61673-938-6
- EAN: 9781616739386
- Produktnummer: 35542152
- Verlag: Rockport Publishers
- Sprache: Englisch
- Erscheinungsjahr: 2009
- Seitenangabe: 192 S.
- Plattform: PDF
- Masse: 34'158 KB
- Abbildungen: 300
Über den Autor
Associate Professor Jennifer Visocky O'Grady is a graduate of the Kent State University Visual Communication Design program (B.S., & M.F.A.), and has been teaching at Cleveland State since the spring of 1999. She is also co-founder and principal of Enspace Inc.
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