Talking to a Brick Wall
How New Labour Stopped Listening to the Voter and Why We Need a New Politics
With a foreword by Michael Portillo. Deborah Mattinson had a unique perspective on the New Labour project. As Britain's leading political pollster, she has been monitoring public opinion since the mid-1980s, and helped transform Labour into Europe's greatest election-winning machine of the modern era. Most recently as chief pollster to Gordon Brown as Prime Minister, she has been on the frontline of electoral politics, consistently representing the voter's side of the story to the politicans. Sometimes, she has encountered scepticism - a belligerent John Smith made an unappreciative witness to one of Deborah's focus groups - and she has often…
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Produktdetails
- ISBN: 978-1-84954-269-2
- EAN: 9781849542692
- Produktnummer: 15767634
- Verlag: Biteback Publishing
- Sprache: Englisch
- Erscheinungsjahr: 2011
- Seitenangabe: 368 S.
- Plattform: EPUB
- Masse: 1'040 KB
Über den Autor
Deborah Mattinson advised Labour through the 1980s and the birth of New Labour. She then worked closely with Gordon Brown as he prepared to become PM, and after 'transition'. She has a unique perspective on the New Labour years through the eyes of the voter. She began her career in advertising, working at McCann Erickson, then Ayer Barker. She left to set up Gould Mattinson with Labour strategist, Philip Gould, in 1985. Deborah co-founded Opinion Leader Research, now the UK's top research and engagement consultancy, in 1992. She is currently forming a new company with the aim of bringing the public's perspective to the debating table, connecting decision makers in business and government more closely with the national mood.
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