The Voice of Business
Hill & Knowlton and Postwar Public Relations
In 1933, John W. Hill opened the New York office of what wouldbecome the most important public relations agency in history:Hill & Knowlton, Inc. By 1959, the combined sales of itsclients--which included Procter & Gamble, Texaco, Gillette, andAvco Manufacturing as well as the steel, tobacco, and aviationindustries' trade associations--amounted to 10 percent of thegross national product. The Voice of Business chronicles Hill& Knowlton's influence on American public discourse in theyears following World War II. Guided by its founder's conservative ideals, Hill &Knowlton developed a twofold mission: to influence publicdiscuss…
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Produktdetails
- ISBN: 978-0-8078-7239-0
- EAN: 9780807872390
- Produktnummer: 15840146
- Verlag: The University of North Carolina Press
- Sprache: Englisch
- Erscheinungsjahr: 2011
- Seitenangabe: 278 S.
- Masse: H23.4 cm x B15.6 cm x D1.6 cm 452 g
- Abbildungen: Paperback
- Gewicht: 452
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