Marketing Mental Health Services to Managed Care
Managed care is rapidly making traditional marketing strategies for mental health services obsolete. Here is the definitive book that helps professionals understand contemporary market forces and how to reshape marketing strategies in an increasingly competitive environment.Marketing Mental Health Services to Managed Care begins by demystifying the seemingly bewildering world of managed care systems. It enables the reader to become a fully informed partner in providing services for managed care systems. In an era in which many professionals are affiliated with one or more managed care networks, this book guides clinicians toward greater contr…
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Produktdetails
Weitere Autoren: Winegar, Norman / Bistline, John
- ISBN: 978-1-317-82292-9
- EAN: 9781317822929
- Produktnummer: 33800351
- Verlag: Taylor & Francis Ltd.
- Sprache: Englisch
- Erscheinungsjahr: 2020
- Seitenangabe: 200 S.
- Plattform: PDF
- Masse: 32'180 KB
- Auflage: 1. Auflage
Über den Autor
Norman Winegar, LCSW, CEAP, is Executive Director of MCC Behavioral Care. Inc., in Richmond, Virginu. and has been a clinical administrator in the iiwiaed care field since 1987. A frequent presenter and trainer. Mr. Wrnegar has published numerous papers on topics concerning chemical dependency treatment, employee as. sistance programming, and managed care. He is the author of The Clinicians Guide to Managed Mental Ikaith Cart, also from The Haworih Press. John L. Bisiline, ldD, is Clinical Director of MCC Behavioral Care, Inc., in Richmond Virginia. Dr. Bistlme has extensive expeflence in supervision, leaching, diagnostic testing, and psychotherapy. He has published or presented numerous professional papers and ailicles, A licensed clinical psychologisi and cenitied employee assistance professional, he received the American Mental Health Counselors Association's Professional Service Awani in 199(1 He has been active in the managed care field since 196.
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