Neil G. Kotler

Museum Marketing and Strategy

Designing Missions, Building Audiences, Generating Revenue and Resources

Ebook (PDF Format)

This newly revised and updated edition of the classic resource onmuseum marketing and strategy provides a proven framework forexamining marketing and strategic goals in relation to a museum'smission, resources, opportunities, and challenges. MuseumMarketing and Strategy examines the full range of marketingtechniques and includes the most current information onpositioning, branding, and e-marketing. The book addresses theissues of most importance to the museum community and shows how to* Define the exchange process between a museum's offerings andconsumer value* Differentiate a museum and communicate its unique value in acompetitive marketplac… Mehr

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Produktdetails

Weitere Autoren: Kotler, Philip / Kotler, Wendy I.

ISBN: 978-0-470-37039-1
EAN: 9780470370391
Produktnummer: 13935388
Verlag: John Wiley & Sons
Sprache: Englisch
Erscheinungsjahr: 2008
Seitenangabe: 544 S.
Plattform: PDF
Masse: 3'801 KB
Auflage: 2. Auflage

Über den Autor

THE AUTHORS NEIL G. KOTLER is the president of Kotler Museum and Cultural Marketing Consultants, Arlington, Virginia, and a former museum professional at the Smithsonian Institution. PHILIP KOTLER is the S.C. Johnson & Son Professor of International Marketing at Northwestern University's Kellogg School of Management in Evanston, Illinois. WENDY I. KOTLER is an educator and museum consultant of long-standing. She is vice president of Kotler Museum and Cultural Marketing Consultants.