The Innovation Zone
How Great Companies Re-Innovate for Amazing Success
Innovation has become a mantra for organizations facing unprecedented market pressures and worldwide competition. But can it be taught or developed as a core competency? Are there rules for turning great ideas into breakthrough innovations that alter behavior and culture, change the company-customer relationship, and carve out a path to global business success? Profi ling dozens of today's most innovative organizations, The Innovation Zone delivers a new playbook for creating a structured business model of innovation that focuses on process, not products, to generate sustainable value and competitive dominance.
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Produktdetails
- ISBN: 978-1-4736-4422-9
- EAN: 9781473644229
- Produktnummer: 22516402
- Verlag: John Murray Press
- Sprache: Englisch
- Erscheinungsjahr: 2011
- Seitenangabe: 232 S.
- Plattform: EPUB
- Masse: 2'813 KB
Über den Autor
Thomas M. Koulopoulos
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