International Business Strategy
Rethinking the Foundations of Global Corporate Success
How can you best extend your knowledge of how multinational enterprises (MNEs) function? What does globalization mean for today's managers? How do students turn the message from academic literature into effective business strategies within an MNE? This practical textbook shows how the key concepts from business strategy literature can be applied to multinational enterprise. MBA and Masters students will gain the practical knowledge and skills needed to succeed as effective managers in multinational companies through a critical study of mainstream strategy models and the analysis of forty-five key journal articles. More than twenty 'half-lengt…
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Produktdetails
- ISBN: 978-0-511-46044-9
- EAN: 9780511460449
- Produktnummer: 13808721
- Verlag: Cambridge University Press
- Sprache: Englisch
- Erscheinungsjahr: 2009
- Seitenangabe: 0 S.
- Plattform: PDF
- Masse: 3'442 KB
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