Steve (Hrsg.) Jackson

Sport, Beer, and Gender

Promotional Culture and Contemporary Social Life

Buch

Sport, Beer, and Gender: Promotional Culture and Contemporary Social Life brings together a group of esteemed international scholars to focus on the important, complex, and mutually reinforcing relationships between sport, beer, and gender in fashioning promotional strategies and shaping global cultures of consumption. Collectively, the book examines a well-known social constellation that has received little specific scholarly attention although it sits at the axis of many lines of expanding inquiry in sport studies, media studies, gender studies, cultural studies, consumer studies, and the study of alcohol and substance abuse. The essays gat… Mehr

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Produktdetails

Weitere Autoren: Wenner, Lawrence A. (Hrsg.)

ISBN: 978-1-4331-0076-5
EAN: 9781433100765
Produktnummer: 19043150
Verlag: Peter Lang
Sprache: Englisch
Erscheinungsjahr: 2008
Seitenangabe: 332 S.
Masse: H22.5 cm x B15.0 cm x D1.7 cm 468 g
Abbildungen: Paperback
Gewicht: 468

Über den Autor

The Editors: Lawrence A. Wenner (Ph.D., University of Iowa) is Von der Ahe Professor of Communication and Ethics at Loyola Marymount University in Los Angeles. He is a former editor of the Journal of Sport and Social Issues and his books include Media, Sports, and Society and MediaSport. His research focuses media criticism on the ethics of racial and gender portrayals in commodified narratives. Steven J. Jackson (Ph.D., University of Illinois) is Professor in the School of Physical Education at the University of Otago, New Zealand. He is President of the International Sociology of Sport Association (ISSA) and his books include: Sport, Culture and Advertising, Sport Stars and Sport and Cultural Diversity in a Globalising World. His research focuses on globalization, national identity, and media.