Local Online Advertising For Dummies

Kick your local online advertising into high gear with thisfriendly, timely guide!Add the newest means of advertising your business into yourmarketing mix by developing an online advertising strategy. Thisget-down-to-business guide will show you how. Written by executivesfrom Yodle, a New York-based firm specializing in onlineadvertising, this book reveals the best and brightest ways to getthe word out, from creating a Web presence that draws visitors, tousing SEO, to jumping boldly into social media advertising.* Online advertising market is estimated to grow to $10-$19billion by 2011, and you'll want your business to be part of thishuge shift* Explores how to research your audience, set goals, and build aplan* Provides steps and tips on creating an effective Web presenceand landing pages-then covers how to drive visitors to your sitewith search engine optimization, AdWords, e-mail blasts, and socialmedia marketing* Examines blogs, chat rooms, video, and other ways to wincustomersDon't miss the free offer from Yodle that comes with thispractical guide!