David Taylor
The Brand Gym
A Practical Workout to Gain and Retain Brand Leadership
Ebook (PDF Format)
David Taylor and David Nichols have updated, expanded and improved this practical and highly acclaimed guide to boosting brand and business performance. thebrandgym is like having your own personal coach to help raise your game and achieve your brand and business ambitions. A programme of step-by-step 'Workouts' provides powerful tools and techniques, many new or updated, and tips on how to apply them to your business today. The comprehensive programme covers three key stages of growth creation: Foundations: getting the team focused on growth by 'following the money', then creating 'insight fuel' to ignite idea generation Strategy: focusing…
Mehr
Beschreibung
David Taylor and David Nichols have updated, expanded and improved this practical and highly acclaimed guide to boosting brand and business performance. thebrandgym is like having your own personal coach to help raise your game and achieve your brand and business ambitions. A programme of step-by-step 'Workouts' provides powerful tools and techniques, many new or updated, and tips on how to apply them to your business today. The comprehensive programme covers three key stages of growth creation: Foundations: getting the team focused on growth by 'following the money', then creating 'insight fuel' to ignite idea generation Strategy: focusing the portfolio on your most powerful brands, and creating big brand ideas that align and energize the business Action: improving your innovation hit-rate, on both the core business and stretching into new areas. Getting more bang from your marketing investment and rallying the troops inside the organization thebrandgym shares the inside story of brand leaders who have inspired and guided teams to create brand and business growth. Leaders from companies including Tesco, Cadbury's, Unilever and P&G share their tips and tricks for success, and warn you of the traps to avoid.
CHF 30.00
Preise inkl. MwSt. und Versandkosten (Portofrei ab CHF 40.00)
Versandkostenfrei
Produktdetails
Weitere Autoren: Nichols, David
- ISBN: 978-0-470-66504-6
- EAN: 9780470665046
- Produktnummer: 13802789
- Verlag: Wiley
- Sprache: Englisch
- Erscheinungsjahr: 2010
- Seitenangabe: 256 S.
- Plattform: PDF
- Masse: 8'504 KB
- Auflage: 2. Aufl.
Über den Autor
David Taylor and David Nichols are Managing Partners of the brandgym, a network of senior brand coaches that help teams to create a clear brand vision and the action plans to turn this into growth. Clients include SAB Miller, Tesco, Unilever, Cadbury, Coca-Cola, T-Mobile, Kerry Foods and RSA Insurance. Taylor has been named one of the world's 50 leading marketing thinkers by the CIM. He is the author of three other brandgym books published by John Wiley: Brand Stretch, Brand Vision and Where's the Sausage? He also writes brandgymblog.com, one of Europe's top 10 branding blogs. David started his career in brand management with P&G before doing an MBA at INSEAD. He then started and grew the Paris office of Added Value, where he met David Nichols. david@thebrandgym.com David Nichols is a leading expert on innovation and the author of the brandgym book Return on Ideas - a practical guide to making innovation pay, in addition to Brands & Gaming published by Palgrave Macmillan. He started his career at OC&C Strategy consultants, moving on to the marketing consultancy Added Value where he was Managing Director of Australia and then the UK. He has a first class degree in Aerospace Engineering from Bristol University and is an aerobatic pilot in his spare time. davidn@thebrandgym.com
100 weitere Werke von David Taylor:
A Practical Workout to Gain and Retain Brand Leadership
Ebook (EPUB Format)
CHF 12.25
A Practical Workout to Gain and Retain Brand Leadership
Ebook (EPUB Format)
CHF 3.80
A Practical Workout to Gain and Retain Brand Leadership
Ebook (EPUB Format)
CHF 4.50
A Practical Workout to Gain and Retain Brand Leadership
Ebook (EPUB Format)
CHF 4.50
A Practical Workout to Gain and Retain Brand Leadership
Ebook (PDF Format)
CHF 29.00
A Practical Workout to Gain and Retain Brand Leadership
Ebook (EPUB Format)
CHF 18.05
A Practical Workout to Gain and Retain Brand Leadership
Ebook (EPUB Format)
CHF 50.30
A Practical Workout to Gain and Retain Brand Leadership
Ebook (EPUB Format)
CHF 10.00
A Practical Workout to Gain and Retain Brand Leadership
Ebook (PDF Format)
CHF 146.25
A Practical Workout to Gain and Retain Brand Leadership
Ebook (PDF Format)
CHF 47.05
A Practical Workout to Gain and Retain Brand Leadership
Ebook (EPUB Format)
CHF 14.20
A Practical Workout to Gain and Retain Brand Leadership
Ebook (EPUB Format)
CHF 3.85
A Practical Workout to Gain and Retain Brand Leadership
Ebook (EPUB Format)
CHF 45.80
A Practical Workout to Gain and Retain Brand Leadership
Ebook (PDF Format)
CHF 35.45
A Practical Workout to Gain and Retain Brand Leadership
Ebook (PDF Format)
CHF 95.00
A Practical Workout to Gain and Retain Brand Leadership
Ebook (PDF Format)
CHF 49.00
A Practical Workout to Gain and Retain Brand Leadership
Ebook (EPUB Format)
CHF 27.10
A Practical Workout to Gain and Retain Brand Leadership
Ebook (PDF Format)
CHF 27.10
A Practical Workout to Gain and Retain Brand Leadership
Ebook (EPUB Format)
CHF 8.00
A Practical Workout to Gain and Retain Brand Leadership
Ebook (PDF Format)
CHF 60.00
A Practical Workout to Gain and Retain Brand Leadership
Ebook (PDF Format)
CHF 13.00
A Practical Workout to Gain and Retain Brand Leadership
Ebook (EPUB Format)
CHF 13.00
A Practical Workout to Gain and Retain Brand Leadership
Ebook (PDF Format)
CHF 57.40
A Practical Workout to Gain and Retain Brand Leadership
Ebook (PDF Format)
CHF 9.00
A Practical Workout to Gain and Retain Brand Leadership
Ebook (EPUB Format)
CHF 9.00
A Practical Workout to Gain and Retain Brand Leadership
Ebook (PDF Format)
CHF 32.20
A Practical Workout to Gain and Retain Brand Leadership
Ebook (EPUB Format)
CHF 18.75
A Practical Workout to Gain and Retain Brand Leadership
Ebook (PDF Format)
CHF 42.00
A Practical Workout to Gain and Retain Brand Leadership
Ebook (PDF Format)
CHF 49.00
A Practical Workout to Gain and Retain Brand Leadership
Ebook (PDF Format)
CHF 48.00
Bewertungen
0 von 0 Bewertungen
Anmelden
Keine Bewertungen gefunden. Seien Sie der Erste und teilen Sie Ihre Erkenntnisse mit anderen.