The Long Tail
How Endless Choice is Creating Unlimited Demand
What happens when there is almost unlimited choice? When everything becomes available to everyone? And when the combined value of the millions of items that only sell in small quantities equals or even exceeds the value of a handful of best-sellers?In this ground-breaking book, Chris Anderson shows that the future of business does not lie in hits - the high-volume end of a traditional demand curve - but in what used to be regarded as misses - the endlessly long tail of that same curve. As our world is transformed by the Internet and the near infinite choice it offers consumers, so traditional business models are being overturned and new truth…
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Produktdetails
- ISBN: 978-1-4464-0928-2
- EAN: 9781446409282
- Produktnummer: 14349493
- Verlag: Cornerstone
- Sprache: Englisch
- Erscheinungsjahr: 2010
- Seitenangabe: 288 S.
- Plattform: EPUB
- Masse: 818 KB
Über den Autor
Chris Anderson
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